To O'Sullivan, getting dressed is increasingly about wellness as consumers seek to balance both comfort and style. “ styles achieve an undeniably high-fashion edge with attention to color and high-end design elements while still maintaining comfort and wearability.” “ goes beyond the studio,” says Benishai. “The consumer is more educated now than ever before and has discovered the pure luxury and comfort of wearing a seamless garment."Īs the boundaries between work wear, streetwear, activewear, and loungewear continue to blur, seamless pieces fit in across all categories from head-to-toe workout looks to street style-inspired attire. “The fabric is figure hugging and moves in harmony with the body, providing the opportunity to style across the day from wake up, to work, to work out, to wind down.”Īlissa Benishai, founder and chief executive officer of Phat Buddha, started her line seven years ago and has been a leader in the seamless space ever since. “Seamless garments are really flexible, both in the fabric and styling,” O'Sullivan adds. "Seamless garments are really flexible, both in the fabric and styling." -Andrew O'Sullivan, chief marketing officer of the Swedish activewear brand, Casall “Seamless doesn’t mean ‘no seams’, it means fewer seams because of this production process,” explains Andrew O'Sullivan, chief marketing officer of the Swedish activewear brand, Casall. In technical terms, that equates to a fabric that is knitted in a circular fashion before the pattern is cut and stitched together. Whether they advertise it or not, many top workout labels like Varley, Alala, Alo, and more create leggings, bras, and tops from seamless textiles. (No, I'm not talking about the delivery food app.) Then, there are those with staying power such as seamless.
From pastel colors to leopard print, certain activewear trends hold the spotlight only for a season or two.
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